Bill Carlson with Reference Solutions will demonstrate how to access this powerful business database to target new customers, research competitors, and develop and grow a client list -- all for free using your Roxbury Public Library (or any New Jersey Library) card. Gain a competitive advantage by leveraging targeted information to cultivate your business growth.
Reference Solutions helps library users create effective marketing plans, conduct essential competitive analysis, raise funds and locate people in order to expand & grow their book of business. The online database provides real-time access to more than 44 million businesses and 270 million consumers.
Coffee and breakfast breads will be sponsored by Reference Solutions/Data-Axel.
In the session you will learn:
- How to access Reference Solutions from home or work
- How to identify new sales prospects
- Create customized business and consumer marketing lists
- Identify key business contacts
- Locate Home Based businesses
- Find businesses with web addresses
- Gather competitive business intelligence
- Identify major industry groups
About the Presenter: Bill Carlson has been with Data-Axle|Reference Solutions since April of 2008. Responsibilities include ensuring that users are getting the most from Reference Solutions. Prior to joining Data-Axle, Bill managed a team of more than 20 salespeople at publicly traded company, where he stressed the value of providing world-class customer service. An avid sportsman and naturalist, Bill has also owned and operated his own business which incorporated his interest in the outdoors.
This program is a part of the ongoing Business Beyond Basics series. Business Beyond Basics provides continuing education programs that bring businesses and the community together to network, learn and advance. Produced jointly by Roxbury Area Chamber of Commerce and Roxbury Public Library.
Register online or call the Library at (973) 584-2400.